state of survival mobile game girl in ad

Not too long ago, advertisers were defenseless against 'impression fraud,' and fake display-ad impressions accounted for as much as 30 percent of all online traffic. However, if your ad service targets by user across devices, it will know not to duplicate those impressions across each person’s desktop and mobile devices.

That would be wasteful and would likely annoy people. If your ad service tracks mobile impressions only by device ID, you might end up serving five ads on desktop and five on mobile to the exact same person. Let’s say your campaign goal is to serve five ads per day to each person in your audience. Specifically, target by user, not device. Through trial and error, you’ll learn which platforms deserve more dollars and which devices are right for different marketing goals. So, don't get narrowly invested: Stay above the fray and target all devices: desktop, mobile and whatever else emerges. Cover both desktop and mobile.Įvery month, a new statistic comes out about the rise of mobile, the death of desktop, the higher ROI from tablets and about the dozens of smaller trends that may well be questioned a month later. Following these five guidelines will help you get there: 1. Ultimately, you'll need to reach the right people, with the right message, in the right places. You'll want a 'hit list' of the methods, technologies and buying models you plan to use.

Yet whether you spend a few grand or a few million, you'll want results and accountability. With online display-ad spending projected to grow 90 percent, to $37.6 billion, between 20, there’s a good chance this media channel will be in your marketing mix, if it isn’t already.

State of survival mobile game girl in ad